“Movement is energy, when you lose motion, you start to decay or gradually lose the essence of life.”
Dr. Romina


BAX-U was founded during a flight back to Los Angeles from a Bio-mechanics seminar in 2010, by Dr.Romina. Inspired by the dynamics of poor body mechanics at the seminar, Dr.Romina ferociously drew out her innovative product ideas on napkins as she touched down to LAX. Fast-forward to today, BAX-U is now a full production e-commerce brand intended to refine bodies into their optimal versions through products, corrective activewear and fashion apparel.     

About Our Founder 

Dr. Romina Ghassemi is a doctor of chiropractic medicine, specializing in spinal biomechanics. She is also the CEO and founder of Think Healthy and the inventor of BAX-U Posture Corrector & ExcessPWR Smart Wearable Apparels. Driven to help millions of people, Dr. Romina has made it her life’s mission to help people rid themselves of pain. She has been a leading Chiropractor in Los Angeles, specializing in Spinal Biomechanics Correction since graduating from the University of Applied Health And Sciences in 1995

The BAX-U company culture is made up of diverse talents from around the world. Our purpose revolves around collaboration, team work, and intention to help others, live healthier and happier. The line of products created are based on creating the foundation of bio-mechanical integrity for optimal alignment and maximum comfort in motion. BAX-U products aim to inspire people to stand up taller, feel stronger to confidently step into the best version of themselves and show it off to the world.

Learn More About Dr. Romina By Clicking the Video Below