About BAX-U

My Mission

"It always has been a lifelong passion of mine to bring the highest quality of living to as many people as possible while remaining one of the leaders in my industry. This is why we went with superior materials and manufacturing and made the voices of our customers the center of our design as we tested for months before deploying our latest supportive wearables and brace"

Dr Romina Ghassemi

The Beginning

BAX-U was founded during a flight back to Los Angeles from a Bio-mechanics seminar in 2010, by Dr.Romina. Inspired by the dynamics of poor body mechanics at the seminar, Dr.Romina ferociously drew out her innovative product ideas on napkins as she touched down to LAX. Fast-forward to today, BAX-U is now a full production e-commerce brand intended to refine bodies into their optimal versions through products, corrective activewear and fashion apparel.

Dr. Romina’s vision for BAX-U is to continuously emerge Fashion, Physiology, and Technology for better health. She blends her 3 decades of education and experience as a Chiropractic physician with training in neurology, radiology, biomechanics, sports rehabilitation, scoliosis correction, ergonomics, and wellness to improve people’s quality of life, She lived and studied in Iran, England, and Switzerland before settling in the United States where she obtained her innovative and academic status. Her motto is “If it’s meant to be it’s up to me”

The Culture

The BAX-U company culture is made up of diverse talents from around the world. Our purpose revolves around collaboration, team work, and intention to help others, live healthier and happier.  The line of products created are based on creating the foundation of bio-mechanical integrity for optimal alignment and maximum comfort in motion. BAX-U products aim to inspire people to stand up taller, feel stronger to confidently step into the best version of themselves and show it off to the world.

BAX-U Activewear Improves Alignment & Perfomance when you are Active

Contact Us
+1 866 866 2225
155 W. Washington Blvd
Los Angeles, CA 90015