"It always has been a lifelong passion of mine to bring the highest quality of living to as many people as possible while remaining one of the leaders in my industry. This is why we went with superior materials and manufacturing and made the voices of our customers the center of our design as we tested for months before deploying our latest supportive wearables and brace"
BAX-U was founded during a flight back to Los Angeles from a Bio-mechanics seminar in 2010, by Dr.Romina. Inspired by the dynamics of poor body mechanics at the seminar, Dr.Romina ferociously drew out her innovative product ideas on napkins as she touched down to LAX. Fast-forward to today, BAX-U is now a full production e-commerce brand intended to refine bodies into their optimal versions through products, corrective activewear and fashion apparel.
Dr. Romina’s vision for BAX-U is to continuously emerge Fashion, Physiology, and Technology for better health. She blends her 3 decades of education and experience as a Chiropractic physician with training in neurology, radiology, biomechanics, sports rehabilitation, scoliosis correction, ergonomics, and wellness to improve people’s quality of life, She lived and studied in Iran, England, and Switzerland before settling in the United States where she obtained her innovative and academic status. Her motto is “If it’s meant to be it’s up to me”